The new Low Waste Adidas by Stella McCartney line

The new 'Low Waste' Adidas by Stella McCartney line

Performance sportswear brand Adidas says it has almost completely eliminated fabric waste in the production of its Running and Adidas by Stella McCartney ranges by changing the way it makes patterns.

The Adidas by Stella McCartney line now includes 'Low Waste' tees, shorts and a sweatshirt that use a limited number of colours and employ "advanced, eco-friendly cutting techniques" to ensure that 95% of a fabric roll goes into the final product.

The remaining 5% is recycled or repurposed, so that no surplus material goes to waste.

Likewise, the new Running apparel range has been designed to feature square and rectangles in the main pattern, along with stretchy inserts. By changing the design in this way, the team increased pattern efficiency to 96% - meaning 96% of the fabric on the cutting table was used in the product.

"Changing perceptions and going against the norm can lead to a more efficient design process - a design process that doesn't compromise comfort, fit or style," Adidas says.

Craig Vanderoef, business unit director, global running at Adidas added: "Our goal, when designing these ranges, was to maximise pattern efficiency while being as resourceful and creative as possible. We have created products that are high performing, and stylish that also reduce waste."