adidas America is to expand its licensing relationship with Valley Apparel Company in a deal that will allow it to offer more diverse licensed products to customers.

Under terms of the agreement signed earlier this week, Valley is responsible for nearly all of the development, sales and marketing of adidas adult-licensed apparel, including products licensed through the National Football League (NFL), Major League Baseball (MLB), Major League Soccer (MLS), Collegiate Licensing Company (CLC) and certain adidas collegiate partners.

According to David Howitt, director of licensing and business development, adidas America. Valley has proven that its "centralised merchandising and production capabilities allow greater speed-to-market."

Valley has been the adidas America licensee for licensed adult T-shirts, fleece and jerseys since 1999.


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