Adidas says it has invested “millions of dollars” promoting the three-stripe mark

Adidas says it has invested “millions of dollars” promoting the three-stripe mark

Sportswear giant Adidas has filed a lawsuit against fast fashion chain Forever 21 in the US over infringement of its 'three-stripe' trademark.

In a filing dated 17 August, Adidas says Forever 21 is “designing, sourcing, manufacturing, distributing, marketing, promoting, offering for sale, and/or selling apparel bearing identical and/or confusingly similar imitations” of its three-stripe emblem.

Adidas, which says it holds numerous “incontestable federal trademark registrations” for the three-stripe design, explains it has invested “millions of dollars” promoting the mark and products bearing the mark.

“Adidas has built up and now owns extremely valuable goodwill that is symbolised by the mark,” it said in the filing. “The purchasing public has come to associate the three-stripe mark with Adidas.”

It adds that Forever 21's merchandise is likely to “cause confusion, deceive the public regarding its source, and dilute and tarnish the distinctive quality” of the Adidas trademark.

The sportswear giant is asking the court to prevent Forever 21 from distributing, marketing or selling apparel bearing “either identical or confusingly similar imitations” of the trademark, and for Adidas to be awarded monetary damages.