German sportswear and equipment maker, Adidas, has launched a campaign to boost sales in America.

Founded in 1920 by a shoe-maker's son who wanted every sportsman to have a pair of proper sports shoes, Adidas is already a big hit among America's 10 million soccer playing women.

And the company, which some say lives in the shadow of Nike, is also trying to restart on a new footing in Europe.

The company makes football boots specially for women and is aiming to increase its market share of the US sports footwear market from the current 12 - 20 per cent. It plans to do this by reorganising sales and distribution and selling higher-priced products.

It is planning to increase sales in Europe, Asia and Latin America too. The company's sales in Asia and Latin America grew 30 - 40 per cent last year. In Europe, a bold restructuring programme has been introduced in a bid to boost sales.