Adidas has appointed the COO of its Chinese business, Erick Haskell, to head its operations in India.

He takes over from Claus Heckerott, who the company said has successfully led the restructuring efforts at Reebok India. Heckerott will continue to be a part of the Reebok India organisation, supporting the business model change and fresh start initiatives. He will move into a new position within the Adidas Group later in 2013.

Haskell joined the Adidas Group as CFO for Greater China in 2007 and then became COO in 2011. Prior to joining the company he held senior positions with Kmart Corporation, Wells Fargo Bank and Deloitte Consulting. He will report to Roland Auschel, chief sales officer multichannel markets.

The company has faced significant challenges in India after discovering a series of "commercial irregularities" in its Reebok India business last year that could have an impact of up to EUR125m.

The irregularities led to a number of executives leaving the business and facing criminal investigations.

The company is also in the process of reorganising the division, revealing plans last year to close up to a third of its 900 Reebok India stores.

"During the past year, we focused on setting up Reebok India for a fresh start in 2013, while continuing to build on the strength and success of the Adidas brand," said Auschel.

"Erick's leadership, experience and proven track record in China make him an ideal candidate to lead the Group's business in India into the future, building upon the positive momentum that Claus Heckerott has already established."