Sports goods giant Adidas has appointed Patrik Nilsson as president of its North America business, replacing Rob Langstaff who is leaving the company for personal reasons.

He first joined Adidas back in 1991 as head of sales and marketing in Sweden. In his most recent role as managing director of Adidas' Nordic region, Nilsson was credited with bringing Adidas back to a leadership role in the Scandinavian marketplace.

That role will now be filled by Roland Auschel, head of region Europe, Middle East & Africa, on an interim basis.

Adidas president and CEO Erich Stamminger said: "His appointment further strengthens our management team in Portland. Patrik draws on rich and successful experience with our group and has a clear understanding of our strategic plans for North America.

"At the same time, I would like to thank Rob for his passion and many contributions to our company and wish him all the best for the future."

The change is one in a long line at Adidas North America.

Adidas bought US-based rival Reebok last year in what was partly an attempt to boost its standing in the US market, where it has generally struggled to compete with number-one market player Nike.