German sporting goods giant Adidas is opening of its first Originals retail store in Saudi Arabia.

The  200 square metre store in Jeddah is a significant expansion for Adidas into the Kingdom, and is the first store solely dedicated to its lifestyle fashion range carrying the classic Adidas Trefoil.

"The Saudi market has been embracing our lifestyle fashion line for some time now and through the new store we hope to now offer customers the fullest range of Originals clothing, in an exciting and enticing environment," said Eduard Massier, marketing and business development director, Adidas Emerging Markets.

The new store will feature the autumn/winter 2009 collection, which continues the year-long celebration of Adidas' 60th anniversary.

It is being opened in partnership with Delta Marketing, Adidas' strategic partner in the Kingdom for over 10 years.