German sportswear and goods manufacturer adidas-Salomon AG (G.ADS) said Tuesday it has fully acquired its long-time Danish partner, Sportsgoods A/S, effective immediately.

No financial details were disclosed.

The move strengthens the company's market position in Denmark and is a further step in adidas's "Area Concept" strategy to expand by bundling its units into one larger entity, it said.

Adidas Denmark, along with adidas Sweden, adidas Norway and adidas Finland, will be integrated into an enlarged Nordic Area it said. This move will enable it to offer customers in Denmark a broader variety of goods, and allow it to combine marketing and improve adidas Denmark's market position.