Sportswear brand Adidas is set to launch the first apparel styles featuring PrimaLoft insulation made from Parley Ocean Plastic.

The move comes after PrimaLoft was named in October as the first insulation provider in the textile industry to partner with Parley.

Adidas is a founding member of environmental organisation Parley for the Oceans, which upcycles plastic intercepted from remote islands, beaches and coastal communities into technical yarn fibres that can be used for performance products – and has already developed a wide range of shoes and apparel using the marine plastic waste. 

Using repurposed plastic helps tackle one of the biggest challenges facing the brand: reducing the dependency on virgin use plastics and CO2 emissions associated with production. The company estimates it will make 11m pairs of shoes using Parley Ocean Plastic by the end of 2019, with the goal to use only recycled polyester in products by 2024.

The new Adidas apparel featuring PrimaLoft insulation made from Parley Ocean Plastic will be unveiled in 2020.