Industrial sewing and embroidery thread major American & Efird (A&E) has launched its first mobile app to help design and production teams improve the colour selection process.

Available for both Android and Apple phones and tablets, Colorlink offers a wide range of digital color choices and provides more control of thread colour selection from design inception to the manufacturing floor. This helps assure designers that the personal connection to their colour story is maintained through production, A&E says.

"Thread colour selection is a foundational element of garment design and production, but too often this decision is left to the end of the process," explains Chris Alt, A&E senior vice president sales.

"Our goal for Colorlink is to give designers and manufacturers an easy-to-use, go-to thread colour collaboration tool that not only provides colour inspiration, but also streamlines access to our expansive global colour platform and Colorlink palette.

"Colorlink empowers garment designers and colour professionals to be confident that the colours they select at the garment's inception will be the same inspired colours used in the finished product, ensuring their vision stays true."

Features include the ability to specify thread colour and manage ideas on-the-go, create personal thread colour collections, locate complementary thread colours, and place selected colours on sample stiches and fabric types. Colour details can also be easily shared with colleagues and supply chain.

In addition, A&E Colorlink supports a companion device called Colorcatch Nano, a hand-held colour tool that identifies colour on a variety of smooth, structured or patterned surfaces.