Controversial youth-oriented fashion retailer Abercrombie & Fitch today came under fire from the American Decency Association (ADA) for selling thong underwear with suggestive messages in children's sizes.

The firm, which last month was forced to pull a range of T-shirts featuring stereotypical portrayals of Asians, is now courting controversy by selling skimpy kids' lingerie with phrases such as "eye candy" and "wink wink".

ADA president Bill Johnson has accused the firm of "arrogantly and aggressively targeting our children" and called for a boycott of A&F based on the publication of its summer edition of the quarterly catalogue which "proudly and blatantly features male and female nudity".

He added: "The average person on the street reacts with indignation when made aware of A&F's merchandising schemes. Parents are outraged by the sexualisation of children and the attack on their innocence. A&F's negative financial trend is what we continue to anticipate."