Youth-oriented fashion retailer Abercrombie & Fitch has announced plans to scrap its quarterly catalogue following complaints about its sexual content.

The Ohio-based company said its '2003 Christmas Field Guide', already recalled from stores, would be the final publication of the magazine.

"While it has enjoyed success with the quarterly over the years, the company believes it is time for new thinking and looks forward to unveiling an innovative and exciting campaign in the spring," an Abercrombie statement said.

The company would not comment further on the reasons for its decision or on new marketing plans.

However, family groups have been quick to claim credit for the quarterly being retired.

"We believe investors need to know what this company is doing," Citizens for Community Values president Phil Burress said following the company announcement.

"This was a company that promoted thong underwear to 10-year-old girls."