Youth-oriented apparel retailer Abercrombie & Fitch has revealed the replacement for its controversial quarterly magazine - a more traditional catalogue.

The Ohio-based company, which recently scrapped the quarterly following protests over its sexual content, said the new catalogue would have a "classic" feel.

"We just felt it was time to retire it and come back with something that has beautiful imagery and classic photos," company spokesman Hampton Carney explained.

"(However,) that doesn't mean (the company is) going to go totally conservative and lose their nerve."

The announcement has already provoked controversy because the team named to produce the new catalogue, including art director Sam Shahid and photographer Bruce Weber, were involved in producing the quarterly.

"There will probably still be kissing and beautiful bodies," an unnamed company source told The New York Times.

"There just probably won't be (sexual) themes."