Web sales giant Alibaba has entered into a voluntary consumer safety collaboration with the US Consumer Product Safety Commission (CPSC).

Alibaba has agreed to create access points on its business-to-business platform that will guide US importers to US safety standards for higher risk consumer products.

"With an increasing number of companies and consumers taking their business online, Alibaba's decision to implement these new policies is a victory for US consumers and their safety," said Chairman Kaye. “The company's forward leaning approach in this regard will help prevent dangerous and recalled products from being passed on to unsuspecting consumers.

Alibaba Group had more than 300m annual active buyers in 2014 and operates its sites as a platform for third parties.

CPSC also works with other online marketplaces to protect the safety of US consumers in the online marketplace.