Fashion retailer All Saints has tapped William Kim, the former senior vice president of retail and digital commerce at luxury goods firm Burberry, as its new CEO.

Kim has over 14 years experience in the luxury fashion industry, having worked for Gucci Group and Abercrombie & Fitch in addition to his recent seven-year tenure at Burberry.

As well as senior roles in a range of retail, wholesale and digital channels in Asia, Europe and the Americas, he has also been involved in turnaround and start-up projects.

Lyndon Lea, partner in All Saints owner Lion Capital, said Kim's experience "will be invaluable as All Saints enters the next phase of its evolution."

"In particular, my global digital and Asian branding experiences will help All Saints capitalise on the opportunities that exist for it at this juncture," Kim added.

Peter Wood has been acting as interim CEO since September 2011 following the departure of Stephen Craig, left the company. He will now revert to his role as CFO.

All Saints has over 100 stand-alone shops and in-store concessions across the UK, US and Europe, and in its most recent financial year reported revenues of over GBP200m (US$325m).