Online behemoth Amazon has launched its newest last mile delivery initiative in the US, sending out another strong indicator that shoppers are increasingly gravitating towards omnichannel services.

The Hub by Amazon package delivery lockers are designed for apartment buildings or residences, and intended to bring "convenience and consistency" to the delivery experience in the US.

Designed for the safe storage of packages, the Hub lockers work for deliveries from any sender, not just Amazon. Residents have their orders and shipments addressed to their apartment as they normally would, and when their package is delivered to the Hub – whether in a high-rise building or garden-style apartment – it is stored ready for pick-up.

The system is available for installation across the US. Currently, over 500,000 residents have access to the Hub.

"We're always striving to make things easier for our customers. Building on Amazon's expertise in locker solutions, the Hub addresses frustrations from property owners, carriers and residents concerning package delivery," said Patrick Supanc, director, Amazon Worldwide Lockers and Pickup.

Charles Dimov, VP of marketing for OrderDynamics, says the new offering by Amazon is about convenience, ease and speed.

"Apartment and condo delivery has been a challenge for many years. This service solves a glaring shopper challenge. But, will retailers feel comfortable supporting another Amazon initiative? This might this be an even greater opportunity for a new last mile player to emerge who doesn't directly compete with other retailers."