Troubled US retailer American Apparel has named Paul Charron, former CEO of Liz Claiborne, as its new chairman. 

Charron, who was at the helm of Liz Claiborne (now known as Kate Spade & Co) for 11 years, is one of three new board members, a source familiar with the situation confirmed today (30 March). 

He joins Susan Davidson, CEO of Scoop and Zac Posen, and Bruce Fetter, CEO and COO of St John Knits. The remaining directors include American Apparel CEO Paula Schneider and three members of the bondholders group: Adam Gray of Coliseum, Andrew Herenstein of Monarch and Luke Corning of Pentwater. 

A spokesperson for American Apparel declined to comment when contacted by just-style this afternoon. 

The move comes a month after the retailer emerged from Chapter 11 bankruptcy as a private company after implementing a reorganisation plan, and is turning its attention to its all-important turnaround.

At the time, Schneider said the exit meant the "start of a new day" at American Apparel, adding that the company would be focusing on designing new products, launching partnerships to grow its e-commerce platform, investing in stores in more promising areas as well as other initiatives. 

American Apparel exits bankruptcy

In February, American Apparel said its losses deepened in the third quarter to US$25.6m from a loss of $19.2m in the prior year period. The company blamed the result on the change in fair value of warrants of $4.8m, offset by an increase in loss from operations of $10.2m.

American Apparel Q3 losses deepen amid reorganisation