today launched its new, streamlined eShowroom, providing the definitive virtual buying experience for wholesale buyers and sellers worldwide and enabling smarter, faster, and easier business transactions via's centralised online used extensive customer feedback designing itseShowroom enhancement where exhibitors develop their personalised virtual storefronts. The eShowroom displays featured products, complete product catalogues, information about exhibitors, their products and online sales terms, and allows users to connect directly with the seller via e-mail or messaging. The eShowroom provides exhibitors and buyers with buying power intelligence, including news about upcoming markets and industry trends."We've successfully refined the business-to-business virtual buyingexperience of's eShowroom," said Joseph Farrugia, chief executive officer of "After conducting intensive evaluations of our customer feedback, we streamlined our eShowroom with features that enhance the collective online buying power. With the new eShowroom, exhibitors can reach buyers with maximised efficiency, convenience and global reach." has also made it easier for buyers to find what they're looking for with an all-new Buyers Home Page. Buyers can easily search the site with powerful features for updates on pricing, order placement and browsing capabilities through the world's largest online wholesale marketplace. buyers can place items of their online "clipboard" while browsing through the site. When the order is complete, the buyer can check out by sending all orders to the selected exhibitors, meaning one click fulfills each order and eliminates the need to place orders for multiple exhibitors separately.