Fast growing high-end women's sportswear company, Andrew Urbain Inc, on Wednesday named Maureen Leming as its new sales director for its North American operations.

The New York-based company said in a statement Ms Leming was previously responsible for the North American sales operations of Italian sportswear firm Dismero, Vermoda Spa, where she doubled the company's US sales in two years.

She will now be responsible for developing new strategies and leading new initiatives and outreaches aimed at increasing the number of outlets carrying the Andrew Urbain line as well as increasing the company's brand visibility across North America.

"There is presently a large void in the market for a product that delivers the high quality of the Andrew Urbain line at a reasonable price," said Leming after confirming the appointment. "I am looking forward to pioneering the expansion of this line on the US market."