The Loft store is located in the Antea Lifestyle Center in Queretaro

The Loft store is located in the Antea Lifestyle Center in Queretaro

US women's apparel group Ann Inc has entered Mexico with the launch of its first Loft store in the country.

Ann is working with its franchise partner Grupo Axo to establish its retail presence in Mexico, which is part of the group's international expansion plans.

The store is located in the Antea Lifestyle Center in Queretaro. Additional locations planned for later this year in Mexico City's Parque Toreo Mall and Puebla's Angelopolis Mall.

Ann CEO Kay Krill, said: "Entering Mexico is a natural next step in our international expansion strategy that takes advantage of our brands' strong recognition and client loyalty throughout North America. This developing strategy is integral to our efforts to continue to grow our client base and further broaden our geographic reach, following our successful entry into Canada in Fall 2012.

"Overall, we are delighted that women in Mexico now have greater access to Loft's modern, versatile style, and we look forward to expanding our presence in this market in the future."

The Loft stores in Mexico will include women's apparel and accessories, in addition to an extensive petite collection. They will also offer a personalised shopping service.