Sportswear maker Anvil Knitwear has tapped former Iconix Brand and Nike executive Heather Stefani as its new executive vice president of marketing. 

She will report directly to president and CEO Anthony Corsano, and will be responsible for directing Anvil's corporate and product marketing programmes, building overall brand awareness, and managing communications and promotional activities.

Stefani's responsibilities will also include developing and executing marketing strategies and pursing sponsorship and licensing opportunities.

She will also work closely with Anvil's product development, sales and corporate social responsibility teams to uphold the firm's sustainability message.

"As Anvil continues to grow, it was critical to our multi-year business strategy that we have an individual of Heather's calibre to lead Anvil's marketing objectives," said Anthony Corsano.

Stefani has previously worked for the Ledgemoor Group, Nike, Iconix and Champion Athleticwear, a division of US apparel group Hanesbrands.