Leading high street stores, Burton and Dorothy Perkins, of the Arcadia Group, have re-launched their sock ranges to include the Purista branded antimicrobial treatment.

Available immediately in all UK stores, Purista is being used in 60 per cent of men's and 40 per cent of women's socks.

Commenting on the launch, a spokesperson at Arcadia said: "Arcadia has always been committed to offering innovative, quality products, and antimicrobial fabrics are amongst the latest developments in the fashion industry. High performance textiles like these add value to Arcadia's product range, driving sales and market share."

The Purista logo has been integrated into Arcadia's existing packaging and labelling as an eye-catching, easily identifiable co-brand."