Colour and chemicals specialist Archroma has become the latest contributor to Dutch non-profit House of Denim.

The foundation, which is based in Amsterdam, works to include all players operating in textile chemistry and drive towards consistent, and conscious chemistry throughout the denim supply chain and beyond.

Under the new partnership, Archroma will support House of Denim with a yearly financial contribution to the Foundation's Denim City – an innovation campus for the denim industry with facilities such as the Blue Lab, the Academy and the Jean School – and will share its expertise and network with the foundation.

The aim is to implement safety, health and environmental best practices in the Blue Lab; work together in the activities of the Denim City's Academy and Jean School, bring new skills and knowledge to the participants, as well as some of Archroma's exclusive tools such as the Color Atlas colour library.

"Collaborations with recognised industry experts, such as Archroma, are crucial if we want to make a real contribution towards making the denim industry cleaner, dryer and smarter," says Harm Magis of House of Denim. "Archroma will bring House of Denim's participants and designers invaluable expertise on how to create denim excellence with a conscience."