Armani has opened a huge flagship store in Tokyo's upscale Ginza district.

The twelve-storey Armani-Ginza Tower is a concept store that houses Emporio Armani, a Giorgio Armani boutique, the Armani Casa shop, a restaurant and - the first of its kind - an Armani Spa.

The 6,000 square metre building is the first to put the two main Armani brands side by side in an aim that will increase sales says the Japan store's president while making "their differences clear to our customers". The brand is also hoping to raise sales of bags and other accessories sold on the first floor to Ginza's rich clientele.

By Michael Fitzpatrick.