Italian Armani Appoints Gianni Gerbotto General Director Jan 10, 2002. Italian fashion house Giorgio Armani SpA, on Friday named 35-year-old deputy general director, Gianni Gerbotto, its new general director. President and chief executive officer, Georgio Armani, said Gerbotto's promotion is part of his aim to have a board whose members are professionals and able to cover all operating areas of the company.