Textile conglomerate Arvind Ltd is partnering with fibre producer Invista to launch new denim fabrics onto the Indian market.

"Considering that over 70% of the global denim fabric production lies in Asian countries, this is an extremely important segment for Invista," explained the company's South Asia business head Rishi Suri.

He added the two companies will "jointly offer innovative and high quality products in this growing category."

Invista's products include Lycra and Lycra T400 fibres, which are used in stretch denims, along with the technological expertise to develop fabrics like Tough Max Lycra fabric and Lycra Dual FX fabric.

Arvind's denim division is one of the world's largest denim producers with a turnover of US$180m and an annual production capacity of 110m metres.

As well as catering to the Indian market, its denim is exported to more than 70 countries across the world. The company has also mastered difficult stretches with Lycra, including stretch selvedge denim, stretch jacquard denim, and super soft high recovery stretch denim.