US fashion retailer Ascena Retail Group is to shutter its loss-making Brothers brand as it looks to focus instead on the core girls business within its struggling Justice unit.

The move comes as part of a strategic review of its Justice business. Brothers brand operations are expected to be fully wound down by the end of the company’s fiscal year, but the company said costs associated with the decision are not expected to be material to its financials.

For fiscal 2014, Brothers represented less than 1% of the total Ascena revenue base, and the Brothers brand has been operating at a loss since its inception.

The Brothers concept for tween boys was introduced by Michael Rayden, who last year retired as president and CEO of the Justice & Brothers subsidiary.

“At this point in its evolution, it is appropriate for Justice to focus on its core girls business, including refinement of its merchandise assortment and overall marketing strategy,” said Ascena CEO David Jaffe.

Last week, Ascena outlined a revised three-point stabilisation plan for the Justice brand, comprising inventory management improvement, a promotion reduction strategy, and a refined assortment hierarchy.

The retailer said it would reduce the number of its promotional events and 40%-off days, increase private sale days, and potentially utilise targeted promos, as well as reduce the proportion of fashion and increase core/everyday fashion.