Supermarket giant, Asda, famous for its George range of clothing, today announced it is creating 10,000 new jobs. 

Strong sales performance and a significant service investment have been pinpointed as the reason for the new recruitment drive.  
 
The news comes on top of the 5,000 new jobs and extra retail space announced at the start of the year.
 
To fill the vacancies, an innovative recruitment drive is being launched in Asda's 244 nationwide stores,  with shelf labels, product stickers, queue dividers and mirrors all displaying job messages. Each Asda store will be recruiting an extra 30-50 staff, depending on the size of the store. 
 
Asda became part of the Wal-Mart group of stores, the world's largest retailer, in August 1999.
 
Asda's people director, David Smith, said: "Wal-Mart's continued investment in the UK brings more good news for Asda customers. They already know they get the best prices at Asda and with more colleagues on hand to help, they will get the best service too."
 
Asda announced last month that it was investing £5 m in permanent price cuts across its childrenswear clothing ranges.
 
By Deborah Bowyer