Sporting goods firm Asham Curling Supplies on Wednesday announced it had agreed a pact with clothing company Mondetta for a new line of curling performance apparel.

Asham said in a news release the deal will see Mondetta produce and market a line of shirts and jackets which will be available to customers in stores from this winter.

Financial details of the agreement between the two Winnipeg-based businesses were not disclosed.

"We have determined a need in the marketplace to provide players with stylish, comfortable and technical fabrics for curling", said Asham Curling founder Arnold Asham.

"The genesis of curling as an Olympic Sport, along with the World Curling Tour has created a new breed of athletes, that demand more from their competition apparel.

"We sought out a supplier that could deliver both styling and function, and the added benefit of Mondetta being in Winnipeg has allowed us to work closely together on the apparel line."