Golf-inspired sportswear designer Ashworth Inc says that it its subsidiary The Game has signed an exclusive merchandise vendor agreement with Licensing Partners International LLC to support its licensing partnership with Churchill Downs Incorporated.

The agreement, effective immediately, makes The Game the exclusive event merchandiser for Churchill Downs and its most famous racing events, the Kentucky Derby and the Kentucky Oaks.

The agreement gives The Game rights to market official Kentucky Derby and Oaks-licensed products, including apparel, headwear and glassware, as well as products bearing the logo of Churchill Downs racetrack.

Churchill Downs Incorporated owns and operates world-renowned horse racing venues throughout the US.

Licensing Partners International LLC specialises in the development and management of trademark licensing programs for some of the world's premier sports, recreation and corporate brands.