Italian fashion house Prada has seen sales growth slow during the first half, due to unfavourable exchange rates and weaker demand in Asia and Europe. 

Net revenues edged up 1% to EUR1.75bn (US$2.34bn) for the six months to 3 July. At constant exchange rates, revenues increased 4%.

Both the wholesale and retail channels also saw sales rise 1% - to EUR288m and EUR1.44bn respectively.

Asia Pacific posted a 2% decline in sales at current exchange rates, but rose 2% at constant exchange rates. In the Americas sales grew 8%, while Japan and the Middle East booked respective increases of 10% and 16%. Europe, however, saw sales edge down 1%. 

Prada brand revenues climbed 1%, Miu Miu 3%, Church's 14% and Car Shoe saw sales rise 2%. Clothing sales grew 14%, footwear 19%, while sales of leather goods fell 5%. 

"In the coming months, our priority commitment shall be towards monitoring market trends and performance without, however, interrupting the implementation of our plans for growth," said Prada CEO Patrizio Bertelli.

He added that the group will also implement a "rigorous" cost control program with the aim of protecting margins.