Sports goods company Asics is in the midst of a retail expansion programme on the Chinese mainland involving its Onitsuka Tiger brand, it was reported.

The company has opened four stores under the Onitsuka Tiger banner in Beijing, Shanghai and Shenyang over the past month, according to the reports.

Asics also plans to open ten more stores this year, as well as franchised flagship stores in Beijing and Shanghai, with a goal of generating CNY400m (US$56m) in first-year revenues.

The company's Onitsuka Tiger brand has proved popular among young Chinese consumers since its introduction in 2002, and now the company is hoping to cash in on the country's staging of the Olympic Games this summer.

Asics already has 130 Asics-branded retail outlets in China, but wants to more than double this number to about 300 by the end of fiscal 2008.

The company was not available for comment.