Footwear and apparel firm Asica America will open its first US-based retail store today (23 October) in New York City.

The 1,100-square-foot store will be located at 51 West 42nd Street in the heart of Midtown Manhattan, near Bryant Park, the company said.

"Despite a down economy, Asics America is still seeing significant growth in sales," says Rich Bourne, president and CFO, Asics America.  "New York is an active city in the running community which Asics has long been a part of through our support of the ING New York City Marathon.

"We feel this is the perfect time and place to mark our debut as a retailer in the US."

The store will stock running specific merchandise including footwear and apparel, like its other stores in London and Tokyo.

It will also have a proprietary Foot ID system, which can conduct a 3D scan of the shopper's foot when chosing a running shoe. The scan measures the foot's the arch, boney architecture of the upper, length, width, heel and ball girth.

Grand opening events for the public will take place throughout this weekend, the company added.