Athletic footwear and apparel company Asics America has chosen to implement the full Lawson Fashion Product Lifecycle Management (PLM) suite developed by Lawson Software.

The aim of the the suite is to reduce the time to market for Asics’ new products, improving quality and reducing production costs. Lawson Professional Services will lead the implementation, supported by Ptex Solutions, the company’s channel and services partner.

“For many years we’ve been looking to develop a solution for our apparel and accessories division that would help eliminate manual and ad-hoc systems,” said Bill McBain, vice president of IT.

“We also needed a solution to help create more consistency and continuity in the way we work internally and with our partners, from design and procurement to sourcing and production.”