UK-based online fashion retailer Asos and apparel giant PVH Corp have become the latest strategic partners to join the non-profit Global Fashion Agenda, which is working to refocus industry efforts on sustainability in the global fashion system.

Asos and PVH will join other strategic partners that include Bestseller, H&M, Kering, Li & Fung, Nike and Target – and expand the group's expertise into the e-commerce and premium segments. 

As strategic partners, Asos and PVH will help develop Global Fashion Agenda's thought leadership content, ultimately helping to spearhead the fashion industry's journey towards a more sustainable future.

"We're excited to now have industry-leading representatives from all of the various segments of the fashion industry, including luxury, athletic, e-commerce, high street, mass, premium and sourcing markets," says Eva Kruse, CEO and president of Global Fashion Agenda.

"As one of the largest apparel companies in the world, with iconic brands that include Calvin Klein and Tommy Hilfiger, PVH has been setting trends for decades, influencing consumer behaviour and embedding sustainability into its business practices. And as one of the most visited fashion destinations in the world, Asos has great influence by supporting its own and third-party brands in implementing sustainable practices, and as a retailer engaging 20-something consumers in sustainable matters."

"It's only by working together that we'll be able to learn, share and use our collective influence to deliver meaningful and lasting change in the way our industry addresses key sustainability issues," says Asos CEO Nick Beighton.

PVH's CEO Emanuel Chirico adds: "Addressing the challenges facing the fashion industry today requires going beyond the influence of any one organisation. Partnership is critical to achieving true transformation at scale. We are excited to be part of the Global Fashion Agenda Strategic Partner group, as PVH is eager and open to working with others who share our goal to drive fashion forward for good."