Asos will manage its international business as four distinct territories

Asos will manage its international business as four distinct territories

Online apparel retailer Asos has confirmed to just-style it is reviewing the structure of its international business.

A spokesperson for the retailer said that going forward the group is looking at managing its international business as four distinct territories: Europe, the US, Australia and Rest of the World.

"At Asos we constantly challenge ourselves to look at how we do things and how we can best organise ourselves to deliver what's right for the customer. Our international structure has evolved over time and no two countries are supported in the same way."

The spokesperson said key activities will continue to be supported locally where Asos believes it is important to have local knowledge and insight. This includes press, editorial and social media.

"Equally, some activities that were previously localised will now be centralised where we can remove duplication of effort and gain efficiencies and build a subject matter expertise within a central team."

Asos did not expand any further on the restructure or any potential job cuts, but reports have suggested that France head Gaële Wuilmet, and SVP of the US Matt Hiscock, have left the business.

The clothing retailer has issued three profit warnings this year and in September there were suggestions of a potential revolt from some of the brands it sells over its aggressive discounting - exacerbating issues already weighing on the online retailer.

Last month it revealed a mixed set of full-year results as sales climbed but profits fell due to the combination of a strong pound, operational investments and the impact of its warehouse fire.