The new Fashion Finder platform from Asos

The new Fashion Finder platform from Asos

Online fashion retailer Asos today (1 March) opened its doors to other fashion retailers, with a new platform called Fashion Finder letting shoppers track down brands not available on its main website.

“We are always looking for new and better ways for our customers to discover fashion online,” explains Asos CEO Nick Robertson.

“Fashion Finder will feature the very best fashion from around the world all in one place.”

The new service will host over 50 fashion names, including Mango, Urban Outfitters, Reiss, French Connection and Ted Baker, alongside fashion emporiums including Liberty, Browns and Coggles.

The footwear offer will feature Kurt Geiger and Office, while My-Wardrobe.com and farfetch.com will lead the online-only retailers.

Both users and retailers will be encouraged to personalise their own content through the creation of outfits, look books and fashion videos, inspired by catwalk trends, for others within the Fashion Finder community to rate and comment on.

Asos will take a commission on all transactions and believes the platform offers customers another reason to visit its website.