• Q4 sales surged 70% to GBP93.4m
  • Overseas sales overtake those in the UK
  • FY sales up 58% to GBP324.8m 

Online fashion retailer Asos today (13 April) revealed that international sales have overtaken those in the UK for the first time, and that profit for the year ahead is likely to be "towards the top end of expectations."

The retailer, which targets fashion-savvy 16-34 year olds, said retail sales in the fourth quarter soared by 70% to GBP93.4m (US$152m) compared with the same period last year, and that international sales now account for 52% of the total.

In the three months to 31 March its UK sales rose by 24% to GBP44.9m while international revenues jumped by 161% to GBP48.4m.

While the retailer isn't set to announce its full-year results until 2 June, it said sales for the year are up 58% to GBP324.8m thanks to a 24% sales and a 144% surge in international revenues.

But although pre-tax profit is likely to be towards the top end of expectations, it admitted its offer of free shipping and returns has led to a reduction in overall gross margin.

Even so, CEO Nick Robertson said the firm is "excited about the prospects for both our UK and international businesses" in the new financial year.

ASOS launched a dedicated US website last September, followed by French and German websites the following month. It also plans to launch other global sites this year.

It has also been looking at ways to boost its offer to UK customers, including a new platform called Fashion Finder which lets shoppers track down brands not available on its main website.

Asos will take a commission on all transactions and believes the platform offers customers another reason to visit its website, which features over 50,000 branded and own label product lines in women's wear, men's wear, footwear, accessories, jewellery and beauty.