Swap shop: Asos is targeting green shoppers

Swap shop: Asos is targeting green shoppers

Online fashion retailer Asos is poised to launch its delayed Marketplace site later this year, allowing consumers to buy and sell unwanted clothes on the web.

The platform, which will also be open to independent designers, aims to exploit the growing trends of environmentally friendly shopping and vintage apparel.

Luxury goods will not be sold on the site, because of fears of counterfeit products, and prices will be fixed, not set by an auction process.

Third party designers and boutiques will also be investigated by Asos to check their trading record and financial soundness.

Asos chief executive Nick Robertson said the idea behind the online market place was to allow Asos’ estimated 7.5m customers to recycle their wardrobes among each other, but without having to go to another site.