Retailer Aurora Fashions is expanding its multi-brand websites into Sweden and the Netherlands.

The sites, which unite the company’s Coast, Oasis and Warehouse banners in a one-stop-shop using one basket and a combined check-out, have already gone live in Germany, the US and Australia.

Part of Aurora’s omnichannel retail strategy, the sites will also be launched in France and Spain later this year.

Those launches will mark the debut of Oasis and Warehouse in those countries, while the Dutch launch follows Aurora’s bricks-and-mortar exit from the market.

Aurora currently operates 14 stores and concessions in Sweden, plus 20 Coast stores in Spain.

“Our online-only approach is proving very successful in many countries, allowing us to capture and grow market share without the need for a physical presence,” said Aurora CEO Mike Shearwood.

“This next phase in our international strategy further cements Aurora’s position as a true omnichannel retailer, in which we strive to identify the best-fit approach for each market.”