Retail group Austin Reed is renaming its sub-brand Minosa and adding it back to women's wear stable CC.

The new sub-brand will be called CC Petite in a plan to regroup the underperforming CC fashion fascia, which was rebranded by Country Casuals last year, reported Retail Week.

In June 2005, Austin Reed revealed plans to abbreviate the name of its Country Casuals division to CC.

Austin Reed chief executive Nick Hollingworth told Retail Week: "We went too far down the understated elegance route, which proved to be the wrong direction."