Leading British men's wear and women's wear fashion label Austin Reed has announced the appointment of its new sales director.

David Cashmore will be responsible for the company's retail operations team and is charged with the primary task of driving sales within the men's and women's portfolio and increasing store presence of the Austin Reed product range.

"I'm delighted with the opportunity to become a member of the team responsible for shaping the future of the Austin Reed brand," he said today.

"These are exciting times for one of the most respected and established names in retail fashion, as the company looks to extend the appeal of the Austin Reed brand to a broader target audience and to underpin its reputation for quality, stylish clothing designed to meet the demands of current contemporary lifestyles."

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