Elastic waistband, cord and tape products manufacturer Automatic Braiding Limited has appointed Alex Cook as its new marketing manager.

Cook will be responsible for raising brand awareness of the company's product portfolio within the garment retail and manufacturing sectors.

He will also implement a strategic marketing programme to highlight the company's comprehensive customer support, testing, development and design resources.

Before joining Automatic Braiding, Cook spent five years as marketing manager with Henton and Chattell Limited, a grass machinery distributor.