Avecia Protection and Hygiene, a major supplier of antimicrobials to the global textile industry, has announced two new appointments to its European sales team. Rebecca Feay and Paula Stanley-Smith have been named business development managers, responsible for establishing markets for Purista in Europe.

The company says the move is in response to rapidly-accelerating demand for Purista, the branded antimicrobial treatment launched 18 months ago.

Miss Feay has been with Avecia for four years and previously worked as marketing officer for Avecia Protection and Hygiene. Miss Stanley-Smith moved to her new position from Avecia's Pigments and Additives business.