Labels and RFID provider Avery Dennison has formed a joint venture with Ningbo Shenzhou Knitting Co Ltd (Shenzhou), the largest vertically integrated knitwear manufacturer in China.

The partnership, designed to accelerate innovation in embellishments, is the first of its kind in apparel manufacturing, and will facilitate heat transfer innovations in order to better serve leading global brands.

The joint venture will be located at the Shenzhou manufacturing campus and serve as Shenzhou's preferred supplier for garment embellishments and labels, Avery Dennison said.

The partnership will provide customers with decorative transfers, printed and woven labels, graphic tags and tickets, and sustainable packaging.

"We are honoured to partner with Shenzhou in this venture," said Shawn Neville, president of Avery Dennison RBIS. "Our goal is to collectively accelerate our heat transfer embellishment innovation capabilities and overall speed to market to better serve leading global brands together."

Mr. Huang Guan Lin, executive director and general manager of Shenzhou International Group, added: "This partnership is very exciting for Ningbo Shenzhou Knitting Co. With this partnership, we are able to join together the collective expertise of two innovators in the industry."