Footwear specialist Crocs has recruited Adam Baker to fill the newly-created position of vice president, merchandising, at the company.

Baker, who joins from the post of vice president of product management for Under Armour, has more than 15 years' experience in the apparel and footwear industry, including time with sportswear giant Nike.

"We are very excited about Adam joining us and believe the VP of merchandising role adds another experienced position to the executive team," said Ron Snyder, Crocs CEO.

"Adam's background in product management will be invaluable as we continue to grow our brand and product lines globally."