Dawson International is to appoint a marketing director for Ballantyne - its quality cashmere brand.It will be the first time Ballantyne has had its own marketing director and the appointment signals Dawson's determination to further develop Ballantyne as the world's top cashmere brand.Dawson, the world's premier cashmere company, already produces for many leading designers including Clements Ribeiro, Mathew Williamson and Scott Henshall.Paul Munn, chief executive of Dawson, said: "Ballantyne is already a strong brand wherever top-quality cashmere is highly prized. We believe there is enormous potential to further develop the Ballantyne brand not only in Europe but in Japan and the United States."The first stage in the development of the brand will be to appoint a top-flight marketing director who has the ability to exploit the label's true potential."Dawson will trawl Europe for the right candidate. Paul Munn added: "It is important we get the best person to develop Ballantyne as the world's top cashmere brand."We will not restrict our search to those already working in the fashion sector and we are keen to appoint someone who has a real understanding of brand development."