Footwear and slipper marketer, Wolverine World Wide Inc, on Wednesday named Barbara Scott vice president and chief marketing officer of the Hush Puppies Company.

Formerly at the Stride Rite Corp, she will report to Hush Puppies president Spencer Zimmerman and is charged with the development and execution of global marketing programs to support the growth of the Hush Puppies brand.

"Barbara Scott joins us as a footwear industry veteran with strong brand-building experience, having held senior positions in marketing, retail management and product development," commented Zimmerman.

"We expect that she will make an immediate impact and help accelerate the current momentum of the Hush Puppies brand."