Brian Rennie, the former head designer at Escada and Gant, is to join Germany-based women's wear brand Basler as its new creative director and managing director of design.

He will take over responsibility for the style direction as well as the brand building of both Basler and MYBC, its premium collection which targets a younger and more contemporary customer base.

Rennie was with luxury brand Escada for 20 years, including 12 years as their head designer, after which he worked as head of design/fashion director at casual wear provider Gant. He has also been a consultant for lingerie firm MJM International, which he left earlier this year.
 
Rennie “will bring our brand forward with his extensive international experience in the creative sector,” said Basler board representative Michael Krauledat.