Footwear giant Bata India Ltd has struck a deal with Reebok India Company to sell its athletic shoe range in Bangladesh.

Bata, which already has a distribution alliance with Reebok in India, will initially stock the range in 10 of its Bangladesh stores, with expansion to other outlets in the next six months.

Reebok already has a presence in Bangladesh, however, with three branded showrooms carrying footwear, apparel and fitness product lines.

"We see Bangladesh as a growing market with immense potential for sports and fitness footwear," Reebok India Company managing director Subhinder Singh Prem said.

"This alliance would help us to reach out to a greater number of consumers."